Bust created by my great-great-great-great-great Grandfather, Domenico Brucciani - found in the Long Library at Eastnor Castle
Profile
Creative Strategist with 7+ years experience shaping luxury brand narratives. I specialise in translating brand identity into editorially led campaigns, combining print, digital, email and social to drive cultural relevance as well as commercial growth.
Known for strong visual taste, creative problem solving & fast turnaround under pressure.
CV
2022 - Present
Created custom Airtable scripts using AI and Google Vision to automatically tag and classify thousands of product images, making content management smarter and search more effective
Wrote and optimised bi-weekly newsletters with a strong storytelling angle, increasing click-through rates by 300% over two years.
Coordinated cross-channel campaigns that aligned newsletter content with social media, PR and product launches; improving lead quality and conversions.
Worked with external creative studios on lookbooks and publicity materials, while independently producing brochures, product imagery and trade marketing assets.
Put together press kits that landed coverage in The World of Interiors, Architectural Digest, Financial Times, English Home, Homes & Gardens & Country Life.
2019 - 2022
I redesigned and migrated the company's legacy website to Shopify, which helped grow monthly online revenue by over 1,300% in three years through better UX, SEO and targeted marketing campaigns.
Built out product pages, email workflows, and digital catalogues that became the foundation for long-term growth and customer retention.
Created integrated content across formats (eg. brochures, videos, trade collateral) to keep the brand consistent online and offline
Set up structured cloud and file systems that made collaboration easier and cut down on time spent hunting for files.
Mentored new marketing team members and helped standardise brand voice and client communications.
FEATURED WORK
