MICHAEL WEBB
Creative Strategist
Creative Strategist
For Luxury Brands
For Luxury Brands
MICHAEL WEBB
MICHAEL WEBB
MICHAEL WEBB
DIGITAL COMMUNICATIONS PR CREATIVE DIRECTION VIDEO EDITING GRAPHIC DESIGN
DIGITAL COMMUNICATIONS PR CREATIVE DIRECTION VIDEO EDITING GRAPHIC DESIGN
DIGITAL COMMUNICATIONS PR CREATIVE DIRECTION VIDEO EDITING GRAPHIC DESIGN
Over the past seven years, my work has centred on one idea; that creativity and technology are not opposites, but partners in shaping brand identity that truly converts.
Every memorable brand begins with beauty and emotion, but it’s through systems, data and strategy that that beauty becomes growth.
When I first began, I was drawn to design for its storytelling potential. Over time, that fascination evolved into building the frameworks that make identity tangible; the automations, platforms and workflows that turn creative vision into consistent performance.
From redefining heritage archives to developing digital ecosystems, I’ve focused on aligning aesthetics with measurable commercial results.
FEATURED WORKS
FEATURED WORKS
FEATURED WORKS
This selection represents key projects where creative strategy, editorial storytelling, and brand partnerships intersect. Each project was developed to position Watts 1874 as cultural leaders within the interior design industry.
EASTNOR CASTLE COLLABORATION
EASTNOR CASTLE COLLABORATION
Featured in The Financial Times
Featured in The Financial Times
CHRISTMAS JEWELLERY CAMPAIGN
CHRISTMAS JEWELLERY CAMPAIGN
Featured in Country Life Magazine
Featured in Country Life Magazine
WANDA MARTIN X PRADA
WANDA MARTIN
X PRADA
Featured in Commons & Sense Magazine (Japan)
Featured in Commons & Sense Magazine (Japan)
LONDN BASIN COMPANY COLLABORATION
LONDN BASIN COMPANY COLLABORATION
Social Media Collaboration
Social Media Collaboration
PRETTY AND PRACTICAL
PRETTY AND PRACTICAL
Featured in The English Home
Featured in The English Home
INDUSTRY LEADING STATS
I develop strategic partnerships and creative collaborations that extend brand reach and cultural relevance. My work has supported multi-channel launches and press-led campaigns that contributed to national and international coverage, including features in Financial Times, House & Garden, and The World of Interiors. I regularly collaborate with external creative studios while maintaining internal brand consistency and commercial focus.
Brand Collaborations
I develop strategic partnerships and creative collaborations that extend brand reach and cultural relevance. My work has supported multi-channel launches and press-led campaigns that contributed to national and international coverage, including features in Financial Times, House & Garden, and The World of Interiors. I regularly collaborate with external creative studios while maintaining internal brand consistency and commercial focus.
Brand Collaborations
I develop strategic partnerships and creative collaborations that extend brand reach and cultural relevance. My work has supported multi-channel launches and press-led campaigns that contributed to national and international coverage, including features in Financial Times, House & Garden, and The World of Interiors. I regularly collaborate with external creative studios while maintaining internal brand consistency and commercial focus.
Brand Collaborations
I help shape and evolve brand identities through clear positioning, tone of voice, and visual systems. Across my roles, I’ve standardised brand narratives used across web, email, social, PR, and print, supporting consistent communication at scale across 10,000+ product and media assets. This clarity has underpinned long-term growth rather than short-term campaigns.
Brand Identity
I help shape and evolve brand identities through clear positioning, tone of voice, and visual systems. Across my roles, I’ve standardised brand narratives used across web, email, social, PR, and print, supporting consistent communication at scale across 10,000+ product and media assets. This clarity has underpinned long-term growth rather than short-term campaigns.
Brand Identity
I help shape and evolve brand identities through clear positioning, tone of voice, and visual systems. Across my roles, I’ve standardised brand narratives used across web, email, social, PR, and print, supporting consistent communication at scale across 10,000+ product and media assets. This clarity has underpinned long-term growth rather than short-term campaigns.
Brand Identity
I build integrated marketing strategies grounded in storytelling, audience insight, and performance data. By aligning SEO, content, email, PR, and product launches into a single strategic framework, I’ve helped drive 700% growth in website traffic and supported 1,300% revenue growth following major platform and UX improvements.
Marketing Strategy
I build integrated marketing strategies grounded in storytelling, audience insight, and performance data. By aligning SEO, content, email, PR, and product launches into a single strategic framework, I’ve helped drive 700% growth in website traffic and supported 1,300% revenue growth following major platform and UX improvements.
Marketing Strategy
I build integrated marketing strategies grounded in storytelling, audience insight, and performance data. By aligning SEO, content, email, PR, and product launches into a single strategic framework, I’ve helped drive 700% growth in website traffic and supported 1,300% revenue growth following major platform and UX improvements.
Marketing Strategy
I design narrative-led email strategies that prioritise engagement, loyalty, and sustained performance. Through consistent optimisation of content, cadence, and storytelling, I increased newsletter click-through rates by 300% over two years, while supporting product launches and seasonal campaigns across yearly cycles.
Email Marketing
I design narrative-led email strategies that prioritise engagement, loyalty, and sustained performance. Through consistent optimisation of content, cadence, and storytelling, I increased newsletter click-through rates by 300% over two years, while supporting product launches and seasonal campaigns across yearly cycles.
Email Marketing
I design narrative-led email strategies that prioritise engagement, loyalty, and sustained performance. Through consistent optimisation of content, cadence, and storytelling, I increased newsletter click-through rates by 300% over two years, while supporting product launches and seasonal campaigns across yearly cycles.
Email Marketing
I lead website redevelopment and optimisation with a strong focus on UX, structure, and conversion. I managed the migration and rebuild of a legacy site to Shopify, contributing to 1,300% growth in monthly online revenue over three years, while improving navigation, SEO foundations, and content scalability.
Website Development
I lead website redevelopment and optimisation with a strong focus on UX, structure, and conversion. I managed the migration and rebuild of a legacy site to Shopify, contributing to 1,300% growth in monthly online revenue over three years, while improving navigation, SEO foundations, and content scalability.
Website Development
I lead website redevelopment and optimisation with a strong focus on UX, structure, and conversion. I managed the migration and rebuild of a legacy site to Shopify, contributing to 1,300% growth in monthly online revenue over three years, while improving navigation, SEO foundations, and content scalability.
Website Development
I deliver data-driven SEO strategies that balance technical optimisation with content structure and automation. By improving site architecture, metadata, and content workflows, I helped increase organic traffic by 700%, while building systems that allow SEO performance to scale without increasing manual workload.
SEO Marketing
I deliver data-driven SEO strategies that balance technical optimisation with content structure and automation. By improving site architecture, metadata, and content workflows, I helped increase organic traffic by 700%, while building systems that allow SEO performance to scale without increasing manual workload.
SEO Marketing
I deliver data-driven SEO strategies that balance technical optimisation with content structure and automation. By improving site architecture, metadata, and content workflows, I helped increase organic traffic by 700%, while building systems that allow SEO performance to scale without increasing manual workload.
SEO Marketing
With a foundation in graphic design, I deliver and oversee strategic design across print and digital - from pitch decks and brochures to lookbooks and trade marketing. My work supports brand clarity across multiple formats and markets, ensuring visual consistency while meeting commercial objectives and campaign deadlines.
Graphic Design
With a foundation in graphic design, I deliver and oversee strategic design across print and digital - from pitch decks and brochures to lookbooks and trade marketing. My work supports brand clarity across multiple formats and markets, ensuring visual consistency while meeting commercial objectives and campaign deadlines.
Graphic Design
With a foundation in graphic design, I deliver and oversee strategic design across print and digital - from pitch decks and brochures to lookbooks and trade marketing. My work supports brand clarity across multiple formats and markets, ensuring visual consistency while meeting commercial objectives and campaign deadlines.