Collaborated with photographer Wanda Martin on an exclusive editorial shoot for Commons & Sense (Japan), produced in partnership with Prada, contributing to the creative strategy behind the project and its wider brand context. Played a central role in identifying, sourcing, and coordinating the loan of historic Watts tapestries, ensuring the materials selected reinforced both the visual language of the shoot and Watts 1874’s heritage narrative within a contemporary luxury framework.
Photography: Wanda Martin
Following the shoot, developed a seasonal campaign strategy designed to extend the editorial moment beyond print. Translated the imagery into a cohesive, month-long autumn campaign across newsletters and social platforms, shaping messaging, sequencing content, and refining visual treatments to maintain editorial integrity while deepening audience engagement. This approach maximised the lifespan and impact of the collaboration, transforming a single editorial feature into a sustained brand narrative that reinforced Watts 1874’s position within the global luxury design conversation.
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